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~language:"eng"
~type_genre:"Article in journal"
~isPartOf:"Journal of business research : JBR"
~subject:"SME"
~subject:"Markenimage"
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SME
Markenimage
Consumer behaviour
1,892
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1,892
Innovation
814
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681
Unternehmenserfolg
681
Relationship marketing
623
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Article in journal
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Diamantopoulos, Adamantios
12
Adomako, Samuel
8
Foroudi, Pantea
8
Hultman, Magnus
7
Kraus, Sascha
7
Valette-Florence, Pierre
7
Melewar, T. C.
6
Oghazi, Pejvak
6
Arslanagic-Kalajdzic, Maja
5
Eisingerich, Andreas B
5
Gupta, Suraksha
5
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5
Michel, Géraldine
5
Veloutsou, Cleopatra
5
Wallpach, Sylvia von
5
Aiello, Gaetano
4
Amankwah-Amoah, Joseph
4
Bartikowski, Boris
4
Boso, Nathaniel
4
Christodoulides, George
4
Davvetas, Vasileios
4
Dennis, Charles
4
Dutta, Sujay
4
Ekinci, Yuksel
4
Foroudi, Mohammad Mahdi
4
Grohs, Reinhard
4
Guzman, Francisco
4
Japutra, Arnold
4
Ko, Eunju
4
Malik, Ashish
4
McDowell, William C.
4
Pantano, Eleonora
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4
Voyer, Benjamin G.
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Wincent, Joakim
4
Adeola, Ogechi
3
Ahsan, Mujtaba
3
Augusto, Mário Gomes
3
Badrinarayanan, Vishag
3
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3
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Journal of business research : JBR
Small business economics : an entrepreneurship journal
589
The journal of brand management : an international journal
344
International journal of entrepreneurship and small business
323
The journal of product & brand management
306
Journal of small business and enterprise development
275
Journal of retailing and consumer services
264
International small business journal : researching entrepreneurship
197
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
194
Cogent business & management
167
Technological forecasting & social change : an international journal
147
Industrial marketing management : the international journal for industrial and high-tech firms
145
Small business economics : an international journal
141
International business review : the official journal of the European International Business Academy
140
Psychology & marketing
134
International journal of business and globalisation : IJBG
131
Tourism management : research, policies, practice
127
European journal of marketing : EJM
124
Asia Pacific journal of marketing and logistics
123
International journal of globalisation and small business : IJGSB
119
International journal of hospitality management
118
International entrepreneurship and management journal
117
European research studies
116
Journal of international entrepreneurship
108
International journal of innovation management
107
Marketing intelligence & planning
106
Journal of business ethics : JOBE
103
Technovation : the international journal of technological innovation, entrepreneurship and technology management
103
Journal of open innovation : technology, market, and complexity
102
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
102
International marketing review
101
Journal of travel and tourism marketing
101
International journal of management & enterprise development : IJMED
96
Journal of strategic marketing
93
International journal of technology management : IJTM
90
Journal of Asian finance, economics and business : JAFEB
90
Journal of marketing communications
90
Journal of small business strategy
90
Journal of banking & finance
89
Small enterprise research : SER ; the Journal of SEAANZ
88
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ECONIS (ZBW)
763
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1
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
2
Harnessing creative tensions : a micro-level study of value creation
Pattinson, Steven
;
Cunningham, James
;
Preece, David
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368202
Saved in:
3
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
4
From devil to angel : how being envied for luxury brand social media word of mouth discourages counterfeit purchases
Feng, Wenting
;
Yang, Morgan X.
;
Yu, Irina Y.
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014331856
Saved in:
5
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
6
Execution novelty : improving brand evaluations in cause sponsorship
Bodur, H. Onur
;
Tezer, Ali
;
Grohmann, Bianca
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014333340
Saved in:
7
Examining the relationships between brand authenticity, perceived value, and brand forgiveness : the role of cross-cultural happiness
Papadopoulou, Christina
;
Vardarsuyu, Merve
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383104
Saved in:
8
Is organizational ambidexterity always beneficial to family-managed SMEs? : evidence from China
Hu, Min
;
Dou, Junsheng
;
You, Xialei
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383198
Saved in:
9
Acting like an interpersonal relationship : cobrand anthropomorphism increases product evaluation and purchase intention
Han, Jie
;
Wang, Desheng
;
Yang, Zhihao
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014383201
Saved in:
10
Brand personality : current insights and future research directions
Calderón-Fajardo, Victor
;
Molinillo, Sebastian
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380324
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