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~language:"eng"
~type_genre:"Article in journal"
~type_genre:"Amtsdruckschrift"
~subject:"Consumer behaviour"
~subject:"Estimation"
~isPartOf:"Journal of marketing management : MM"
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Consumer behaviour
Estimation
Konsumentenverhalten
307
Marketing management
122
Marketingmanagement
122
Brand management
101
Markenführung
101
Großbritannien
87
United Kingdom
87
Beziehungsmarketing
82
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82
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Piacentini, Maria
7
Hogg, Margaret K.
6
Belk, Russell W.
5
Michaelidou, Nina
5
Veer, Ekant
5
Carlson, Jamie
4
Harris, Lloyd C.
4
McKechnie, Sally
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
Banister, Emma N.
3
Broderick, Amanda J.
3
Carrigan, Marylyn
3
Dennis, Charles
3
Devlin, James F.
3
Hamilton, Kathy
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Maclaran, Pauline
3
Moraes, Caroline
3
Rosenberger, Philip J.
3
Shankar, Avi
3
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3
Vom Lehn, Dirk
3
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3
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2
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2
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2
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2
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2
Cappellini, Benedetta
2
Cherrier, Hélène
2
Cocker, Hayley L.
2
Cova, Bernard
2
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Journal of marketing management : MM
Journal of retailing and consumer services
1,932
Journal of business research : JBR
1,928
Applied economics
1,879
Applied economics letters
1,261
Economic modelling
862
Economics letters
825
Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
757
International journal of hospitality management
740
International journal of consumer studies
731
Psychology & marketing
645
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Energy economics
569
International review of economics & finance : IREF
492
Journal of econometrics
478
Journal of banking & finance
471
Management science : journal of the Institute for Operations Research and the Management Sciences
460
Journal of international money and finance
451
Applied financial economics
443
Finance research letters
399
The journal of product & brand management
395
The American economic review
394
Asia Pacific journal of marketing and logistics
392
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
386
Journal of applied econometrics
373
Journal of economic behavior & organization : JEBO
371
European journal of marketing : EJM
352
The journal of brand management : an international journal
347
Journal of marketing research : JMR
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
International review of financial analysis
334
Technological forecasting & social change : an international journal
333
Tourism management : research, policies, practice
333
The empirical economics letters : a monthly international journal of economics
321
The review of economics and statistics
318
European economic review : EER
317
Journal of travel and tourism marketing
314
Journal of international consumer marketing
312
The North American journal of economics and finance : a journal of financial economics studies
310
Labour economics : official journal of the European Association of Labour Economists
308
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ECONIS (ZBW)
307
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1
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
2
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
3
To follow the yellow brick road : exploring the journey to mental well-being consumption
Wyllie, Jessica
;
Carlson, Jamie
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1557-1586
Persistent link: https://www.econbiz.de/10012042294
Saved in:
4
A commentary on the treatment of taboo in consumption and marketing
Larsen, Gretchen
;
Patterson, Maurice
;
Sabri, Ouidade
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1067-1077
Persistent link: https://www.econbiz.de/10011981497
Saved in:
5
Physically freeing : breaking taboos through online displays of the sexual self
Veer, Ekant
;
Golf-Papez, Maja
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1105-1125
Persistent link: https://www.econbiz.de/10011981542
Saved in:
6
The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara
;
Michaelidou, Nina
;
Pourazad, Naser
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
Saved in:
7
The relative impact of corporate reputation on consumer choice : beyond a halo effect
Burke, Paul F.
;
Dowling, Grahame R.
;
Wei, Edward
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1227-1257
Persistent link: https://www.econbiz.de/10011981599
Saved in:
8
Compensatory consumption and consumer compromises : a state-of-the-art review
Koles, Bernadett
;
Wells, Victoria
;
Tadajewski, Mark
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 96-133
Persistent link: https://www.econbiz.de/10011883328
Saved in:
9
Examining how brand authenticity is established and maintained : the case of the Reverso
Athwal, Navdeep
;
Harris, Lloyd C.
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 347-369
Persistent link: https://www.econbiz.de/10011883378
Saved in:
10
Envisioning consumers : how videography can contribute to marketing knowledge
Belk, Russell W.
;
Caldwell, Marylouise
;
Devinney, …
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
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