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~language:"eng"
~type_genre:"Article in journal"
~type_genre:"Conference proceedings"
~person:"Cheng, T. C. E."
~person:"Ng, Linda Fung-yee"
~person:"Chan, Kara"
~subject:"Hongkong"
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Cheng, T. C. E.
Ng, Linda Fung-yee
Chan, Kara
Cheung, Stephen Y. L.
25
Tang, Gordon Y. N.
25
Law, Rob
24
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Song, Haiyan
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Law, Chun Hung Roberts
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Ngo, Hang-yue
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Wong, Wing Keung
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Journal of Asian economics
5
The journal of consumer marketing
5
Young consumers : insight and ideas for responsible marketers
5
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3
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3
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
41
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1
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
2
Applying regulatory fit theory and cultural values orientation to predict effectiveness of public service advertising appeals
Chan, Kara
;
Shi, Jingyuan
;
Agante, Luisa
;
Opree, Suzanna J.
- In:
International review on public and non-profit marketing
19
(
2022
)
1
,
pp. 37-51
Persistent link: https://www.econbiz.de/10013168359
Saved in:
3
The effects of life events on the development of materialism and compulsive consumption : a life course study in the United States and Hong Kong
Baker, Andrew M.
;
Chan, Kara
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
1
,
pp. 88-104
Persistent link: https://www.econbiz.de/10012257930
Saved in:
4
Perception of acupuncture among users and nonusers : a qualitative study
Chan, Kara
;
Siu, Judy Yuen-man
;
Fung, Timothy K. F.
- In:
Health marketing quarterly
33
(
2016
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10011460438
Saved in:
5
Attitudes toward acupuncture in Hong Kong
Chan, Kara
;
Tsang, Lennon
;
Fung, Timothy K. F.
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
2
,
pp. 158-174
Persistent link: https://www.econbiz.de/10011375967
Saved in:
6
Green shipping practices and firm performance
Lun, Y. H. Venus
;
Lai, Kee-hung
;
Wong, Christina W. Y.
; …
- In:
Maritime policy and management : MPM
41
(
2014
)
2
,
pp. 134-148
Persistent link: https://www.econbiz.de/10010250204
Saved in:
7
Impact of celebrity endorsement in advertising on brand image among Chinese adolescents
Chan, Kara
;
Ng, Yu Leung
;
Luk, Edwin K.
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
2
,
pp. 167-179
Persistent link: https://www.econbiz.de/10009768444
Saved in:
8
Perception of green hotels among tourists in Hong Kong : an exploratory study
Han, Xing
;
Chan, Kara
- In:
Services marketing quarterly
34
(
2013
)
4
,
pp. 339-352
Persistent link: https://www.econbiz.de/10010208584
Saved in:
9
Measures for evaluating green shipping practices implementation
Lai, Kee-hung
;
Lun, Y. H. Venus
;
Wong, Christina W. Y.
; …
- In:
International journal of shipping and transport …
5
(
2013
)
2
,
pp. 217-234
Persistent link: https://www.econbiz.de/10009747271
Saved in:
10
Consumers' attitudes toward advertising by medical professionals
Chan, Kara
;
Tsang, Lennon
;
Leung, Vivienne
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 328-334
Persistent link: https://www.econbiz.de/10009788907
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