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~type:"book"
~accessRights:"free"
~language:"eng"
~type_genre:"Sammelwerk"
~isPartOf:"Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie"
~isPartOf:"Eurosystem"
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ECONIS (ZBW)
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Archetypen : Markenpositionierung durch Archetypen, der Wandel des archetypischen Heldenbildes im modernen Marketing, archetypische Motive in erfolgreichen Werbespots, how archetyp...
Pätzmann, Jens
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011868093
Saved in:
2
Digital Content : Markenselbstbild vs. Markenwahrnehmung, Google Zukunftswerkstatt für KMU, Brand loyality towards quality and tabloid newspapers, Content Marketing: Michael Köckri...
Pätzmann, Jens
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011918348
Saved in:
3
Schwerpunkt Design : Service Design mit Augmented Reality, Streaming Services & Service Design?, Interview: Felix Stöckle, Prophet, kindgerechte Websites zum Aufbau von Kundenloyal...
Pätzmann, Jens
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011868089
Saved in:
4
Schwerpunkt E-Commerce : Place Branding in Baden-Württemberg, besser einkaufen durch Social Media?, Interview: Dr. Jesko Perrey, McKinsey, Pinterest-Marketing & SEO, social commerc...
Pätzmann, Jens
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011868062
Saved in:
5
Long-term perspectives for economic growth : 43rd Economics Conference 2015
Gnan, Ernest
(
contributor
);
Schuch, Ingeborg
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011406319
Saved in:
6
Schwerpunkt Digital Marketing : Online Medienarbeit für Luxusmarken, online shops for drugstores, Interview: Dr. Peter Petermann, Carat, German online job boards, online surveys vs...
Pätzmann, Jens
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10011868050
Saved in:
7
Schwerpunkt Internal Branding : Internal Branding in der Zeitarbeit, Wikis & Internal Branding, Interview: Alexander Kiock, different, Change Management & Internal Branding, creati...
Pätzmann, Jens
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10011868057
Saved in:
8
Toward a European banking union : taking stock ; 42nd Economics Conference 2014
Gnan, Ernest
(
contributor
);
Dallinger, Alexander
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010436485
Saved in:
9
A changing role for central banks? : 41th Economics Conference 2013
Gnan, Ernest
(
contributor
);
Schwarz, Rita
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010222951
Saved in:
10
European Monetary Union : lessons from the debt crisis ; 40th Economics Conference 2012
Gnan, Ernest
(
contributor
);
Schwarz, Rita
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009685841
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