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~type_genre:"Article in journal"
~isPartOf:"Journal of business research : JBR"
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Consumer behaviour
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Laroche, Michel
42
Huarng, Kun-Huang
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Parida, Vinit
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Ko, Eunju
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Oghazi, Pejvak
34
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Dwivedi, Yogesh K.
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Woodside, Arch G.
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Chebat, Jean-Charles
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Paul, Justin
25
Foroudi, Pantea
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Adomako, Samuel
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Gupta, Suraksha
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Valette-Florence, Pierre
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Gustafsson, Anders
21
Kumar, Satish
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Lim, Weng Marc
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Mariani, Marcello M.
20
Walsh, Gianfranco
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Babin, Barry J.
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Bartikowski, Boris
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Dhir, Amandeep
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Diamantopoulos, Adamantios
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Melewar, T. C.
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Yu, Tiffany Hui-Kuang
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Bouncken, Ricarda B.
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Donthu, Naveen
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Malik, Ashish
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Yang, Zhiyong
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Zhou, Kevin Zheng
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Cleveland, Mark
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German-French-Austrian Conference on Quantitative Marketing <4, 2010, Wien>
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Journal of business research : JBR
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10,867
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3,497
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ECONIS (ZBW)
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1
The impact of influence tactics on brand message sharing
Huang, Guowei
;
Evanschitzky, Heiner
;
Tran, Hai-Anh
-
2025
Persistent link: https://www.econbiz.de/10015440439
Saved in:
2
Convergence of reality and virtuality : how virtual realism transforms player experience and behavior in virtual reality massively multiplayer online games
Reiter, Alan
;
Yildiz, Hélène
;
Mouline, Jean-Pierre
; …
-
2025
Persistent link: https://www.econbiz.de/10015440441
Saved in:
3
Feeling grounded when watching live streaming shows of highly anthropomorphic interactive virtual influencers : an exploratory study on customer opinions
Xie, Yancong
;
Desouza, Kevin C.
-
2025
Persistent link: https://www.econbiz.de/10015440442
Saved in:
4
A life cycle framework of social media influencers and the influencer’ dilemma
Spörl-Wang, Katja
;
Krause, Franziska
;
Henkel, Sven
-
2025
Persistent link: https://www.econbiz.de/10015440444
Saved in:
5
Is AI suitable to speak about morality? : consumer response to AI-generated moral appeals in the case of fair trade products
Trzebiński, Wojciech
;
Konuk, Faruk Anıl
;
Marciniak, Beata
-
2025
Persistent link: https://www.econbiz.de/10015440445
Saved in:
6
Gifts to say goodbye: consumer preferences for farewell gifts
He, Dongjin
;
Liu, Qianqian
;
Chu, Xing-Yu
;
Wang, Meng
; …
-
2025
Persistent link: https://www.econbiz.de/10015440453
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7
Cultures of genius in unequal societies : the impact of perceived economic inequality on preferences for talent over effort
Bak, Hyuna
;
Yi, Youjae
-
2025
Persistent link: https://www.econbiz.de/10015440611
Saved in:
8
"Servant" versus "partner" : investigating the effect of service robot personas on customer misbehavior
Lei, Shaohui
;
Xie, Lishan
-
2025
Persistent link: https://www.econbiz.de/10015440615
Saved in:
9
The role of volitional reconsumption in the lives of gay men living with concealable stigmatized identities
Kapoor, Vikram
;
Belk, Russell W.
;
Hein, Wendy
-
2025
Persistent link: https://www.econbiz.de/10015440618
Saved in:
10
Art and science talk different : the effect of language abstractness-concreteness on liking of artistic and scientific products
Miceli, Gaetano
;
Cardamone, Ernesto
;
Raimondo, Maria …
-
2025
Persistent link: https://www.econbiz.de/10015440645
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