Kanoujiya, Jagjeevan; Agarwal, Bhakti; Rastogi, Shailesh; … - In: Journal of innovation and entrepreneurship : JIE 15 (2026) 1, pp. 1-21
this paper explored the impact of market competition on the industry 4. O (I4.O) technology adoption in Indian small and medium sized enterprises (SMEs). The research seeks to explore the competitive pressure between SMEs firms always influence digital changes with different technological...