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~language:"eng"
~type_genre:"Article in journal"
~subject:"Konsumentenverhalten"
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Lusk, Jayson L.
49
Mattila, Anna S.
44
Phau, Ian
43
Khare, Arpita
42
Han, Heesup
37
Belk, Russell W.
30
De Pelsmacker, Patrick
30
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29
Foxall, Gordon R.
28
Grewal, Dhruv
28
Ko, Eunju
28
Diamantopoulos, Adamantios
26
Dwivedi, Yogesh
26
Nguyen Bang
26
Rajagopal
26
Jang, Soocheong
25
Laroche, Michel
23
Moschis, George P.
23
Bagozzi, Richard P.
22
Herrmann, Andreas
22
Loureiro, Sandra Maria Correia
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Sharma, Piyush
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Hu, Wuyang
21
Sung, Yongjun
21
Verhoef, Peter C.
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Dahl, Darren W.
20
Dens, Nathalie
20
Dhar, Ravi
20
Goldsmith, Ronald E.
20
Monroe, Kent B.
20
Thøgersen, John
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Tonsor, Glynn T.
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Walsh, Gianfranco
20
Wiedmann, Klaus-Peter
20
Wyer, Robert S.
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19
Bruwer, Johan
18
Das, Gopal
18
Hill, Ronald Paul
18
Kumar, V.
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Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Marketing Research Conference <2016, Arlington, Tex.>
1
National Consumer Council
1
New Contributions to Retail Payments: Conference at Norges Bank <2008, Oslo>
1
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Journal of business research : JBR
669
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624
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Psychology & marketing
358
International journal of consumer studies
289
Journal of consumer behaviour : an international research review
281
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269
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245
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International journal of hospitality management
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212
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208
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208
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Journal of economic psychology : research in economic psychology and behavioral economics
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186
International journal of retail & distribution management
185
Journal of fashion marketing and management
169
Marketing letters : a journal of research in marketing
160
Management science : journal of the Institute for Operations Research and the Management Sciences
154
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
151
Journal of business ethics : JOBE
151
The international review of retail, distribution and consumer research
151
Journal of food products marketing
146
Journal of marketing
144
Asia Pacific journal of marketing and logistics
139
Journal of international consumer marketing
135
Journal of marketing communications
134
Journal of retailing
130
Marketing intelligence & planning
123
Journal of promotion management : JPM
122
Management science letters
117
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
114
Journal of the Academy of Marketing Science
113
Journal of travel and tourism marketing
110
The journal of services marketing
108
Journal of marketing theory and practice
107
Young consumers : insight and ideas for responsible marketers
107
International journal of advertising : the quarterly review of marketing communications
103
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ECONIS (ZBW)
20,591
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1
Behavioral operations : past, present, and future
Donohue, Karen
;
Özer, Özalp
;
Zheng, Yanchong
- In:
Manufacturing & service operations management : M & SOM
22
(
2020
)
1
,
pp. 191-202
Persistent link: https://www.econbiz.de/10012162574
Saved in:
2
Gray market and counterfeiting in supply chains : a review of the operations literature and implications to luxury industries
Wang, Yingjia
;
Lin, Jiaxin
;
Choi, Tsan-Ming
- In:
Transportation research / E : an international journal
133
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012164772
Saved in:
3
Family versus couples : how travel goal influences evaluations of bundled travel packages
Tanford, Sarah
;
Choi, Choongbeom
- In:
Journal of vacation marketing
26
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012166129
Saved in:
4
Digital environment in global markets : cross-cultural implications for evolving customer journeys
Nam, Hyoryung
;
Kannan, Pallassana K.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 28-47
Persistent link: https://www.econbiz.de/10012167072
Saved in:
5
Integrating intrinsic motivation into the relationship between product design and brand attachment : a cross-cultural investigation based on self-determination theory
Gilal, Faheem Gul
;
Zhang, Jian
;
Gilal, Rukhsana Gul
; …
- In:
European journal of international management : EJIM
14
(
2020
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10012167868
Saved in:
6
Unravelling the brand "Patanjali" : study of a flourishing Ayurvedic brand in India
Ahuja, Yukti
;
Shekhar, Shashi
;
Sharma, Jigyasa
- In:
International journal of business and globalisation : IJBG
24
(
2020
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012168639
Saved in:
7
Identification and analysis of factors influencing food advertisements on buying behaviour of children in emerging consumption markets : the case study of Afghanistan
Azimi, Jawad
;
Claver, Jimbo H.
;
Suzuki, Takeru
;
Pascal, …
- In:
International journal of business and systems research …
14
(
2020
)
1
,
pp. 1-32
Persistent link: https://www.econbiz.de/10012168718
Saved in:
8
Impact of after-sales service on consumer behavioural intentions
Aslam, Wajeeha
;
Kashif Farhat
- In:
International journal of business and systems research …
14
(
2020
)
1
,
pp. 44-55
Persistent link: https://www.econbiz.de/10012168722
Saved in:
9
Impact of social media marketing activities on brand equity and brand commitment in the leather industry
Nobar, Hossein Bodaghi Khajeh
;
Kalejahi, Homa Kavoosi
; …
- In:
International journal of business excellence : IJBEX
20
(
2020
)
2
,
pp. 191-204
Persistent link: https://www.econbiz.de/10012168771
Saved in:
10
Studying the association of online brand importance with museum visitors : an application of the semantic brand score
Colladon, Andrea Fronzetti
;
Grippa, Francesca
; …
- In:
Tourism management perspectives : TMP
33
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012170400
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