"Today's ever-evolving workplace requires managers to hone new skills so they can make informed decisions, manage diverse teams, and lead change. Management Today: Best Practices for the Modern Workplace cuts through the noise by introducing students to the most effective management theories,...

Defining and distinguishing social marketing -- 10 step strategic planning model -- Research options -- Behavior change theories, models, frameworks -- Steps 1 & 2 social issue, purpose, focus, situation analysis -- Step 3: selecting priority audiences -- Behavior objectives and target goals --...

"This book provides undergraduate business students and introductory graduate students with the fundamental concepts and tools needed to understand the emerging role of business analytics in organizations, to apply basic business analytics tools in a spread-sheet environment, and to communicate...