Marketing Theory and Practice in an Inter-functional World - The 13th Academy of Marketing Science World Marketing Congress
As markets converge, the marketing problem expands. The global marketplace exposes managers and researchers alike to problems of extraordinary complexity while simultaneously providing opportunities for profitability and growth. With the global marketplace, marketers are increasingly asked to perform in both an intercultural and inter-functional domain, bringing different types of buyers and different business tasks into the same management problems. As a result, market expansion efforts and the associated pricing models, retail decisions, branding strategies, distribution efforts, and communication methods are often influenced by the organization's need to create synergies within the firm as well as with environmental conditions in multiple markets. The 13th Academy of Marketing Science World Marketing Congress will attempt to generate an awareness of the trends and business problems facing managers and researchers in an evermore interfunctional and intercultural environment.
|Event dates:||2007-07-11 – 2007-07-14|
|Deadline Call for Papers:||2006-10-01|
|Organizers:||Academy of Marketing Science|
|Classification:||M3 - Marketing and Advertising|
|Event type:||Konferenzen, Tagungen; Conferences|