Showing 11 - 20 of 35
28 innovation projects in German and Japanese companies. We further reveal differences in the practice of innovation …
Persistent link: https://www.econbiz.de/10009424501
-based enterprise. Within the innovation process, we believe, the early phases ("fuzzy front end") to have the highest impact on the … whole process and the result (Input-Output Process), since it will influence the design and total costs of the innovation … extremely. However the "Fuzzy Front End" is unfortunately the least-well structured part of the innovation process, both in …
Persistent link: https://www.econbiz.de/10009424508
"Close orientation with the market is essential for innovation success!" Although both academics and market research … innovation strategies. Due to their focus on what is currently on offer in the marketplace, customers primarily demand small …
Persistent link: https://www.econbiz.de/10009424509
"Strong market orientation is essential for innovation success!" Although both academics and market research … innovation strategies. Due to their focus on what is currently on offer in the marketplace, customers primarily demand so … research can alone allow innovation management to develop attractive search fields for radical innovations and if it can also …
Persistent link: https://www.econbiz.de/10009424510
In a study of New Product Development (NPD) projects, the fuzzy front end of innovation is explored. The New Product …
Persistent link: https://www.econbiz.de/10009424524
, and managers often indicate the front end as being one of the greatest weaknesses in product innovation. Therefore, it is … surprising that only little research has treated the so called "fuzzy front end" of innovation. In this paper we discuss if … innovation process is briefly summarized and findings applied to the "fuzzy front end". Due to high uncertainties with a wide …
Persistent link: https://www.econbiz.de/10009424538
The intensive concern with customer needs and problems is one of the key contributors to the success of innovation … procedures to different industrial sectors and types of firms as well as the benefit achieved for innovation in practice … Innovation Management of the University of Bern. The scope was extended to the chemical industry and the electrical industry …
Persistent link: https://www.econbiz.de/10009424539
and sufficiently large technical base with first-hand knowledge of the ground situation of targeted customer groups … ("social capital"). -- Lead Markets ; Frugal Innovations ; India ; Globalization of Innovation ; Internationalization of R&D …
Persistent link: https://www.econbiz.de/10009426249
In a study of Japanese New Product Development (NPD) projects, the fuzzy front end of innovation is explored. Our …
Persistent link: https://www.econbiz.de/10009426504
Persistent link: https://www.econbiz.de/10009426663