The paper elaborates on the process of global product creation. The author tries to define a global product. Basic product strategies on global market are described, among them: standardization, adaptation and diversification. Premises and conditions for product standardization as well as...

The prevalence of the idea of global village has caused similar lifestyles and ways of thinking everywhere. The similarity of customer needs in various parts of the globe is the main stimulus for standardization of products and/or services. Standardization of products and standardization of...

The paper focuses on the role of entrepreneurship education in European education systems. European Commission recommendations on desirable qualifications of graduates as well as on contents of education in the field of entrepreneurship were described. The current state of art was evaluated on...

The aim of the paper is to present the up-to-date regulations on European freedom of movement for workers. The evolution of regulations on freedom of movement for persons during five decades were presented. The paper elaborates mainly on present regulations after two previous enragements in 2004...

The European Union creates new opportunities and possibilities for Polish entrepreneurs especially in the field of international entrepreneurship activities. The paper elaborates on the freedom of establishment in the European Union, which makes friendly environment for Polish enterprises to...

IN this article, the author elaborates on the co-operation between small and medium-sized enterprises (SMEs) and research and development laboratories in the Małopolska region. He presents the role of technology transfer based on the experience of the 'Kraków Technology Park' Special Economic...