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subject:"Chipkarte"
~person:"Wiedemann, Dietmar G."
~subject:"Konsumentenverhalten"
~subject:"Mobile marketing"
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Chipkarte
Konsumentenverhalten
Mobile marketing
Mobile communications
4
Mobilkommunikation
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Wiedemann, Dietmar G.
Pousttchi, Key
9
Becker, Laura
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Dehnert, Maik
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Goeke, Laura
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Haunstetter, Tobias
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Palka, Wolfgang
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Vollmayr, Bernd
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Wiedemann, Dietmar
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Handbook of research on mobile marketing management
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Perspektiven des Mobile Business : Wissenschaft und Praxis im Dialog
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ECONIS (ZBW)
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Handbook of research on mobile marketing management
Pousttchi, Key
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10003809760
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Analyzing the forwarding behavior in mobile viral marketing : an empirical study
Wiedemann, Dietmar G.
;
Haunstetter, Tobias
;
Pousttchi, Key
- In:
Handbook of research on mobile marketing management
,
(pp. 381-400)
.
2010
Persistent link: https://www.econbiz.de/10003919392
Saved in:
3
Relativer Vorteil bei mobilen Bezahlverfahren - mobiles Bezahlen aus Sicht der Diffusionstheorie
Pousttchi, Key
;
Wiedemann, Dietmar G.
- In:
Perspektiven des Mobile Business : Wissenschaft und …
,
(pp. 35-50)
.
2005
Persistent link: https://www.econbiz.de/10003082897
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