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~subject:"Marketingmanagement"
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Optimising social media and marketing communication strategies for voter education : a way forward for Independent National Electoral Commission (INEC) in Nigeria
Ogbu, Silk Ugwu
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Public Sector Marketing Communications, Volume II : …
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(pp. 155-184)
.
2023
Persistent link: https://www.econbiz.de/10014289800
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A mental model for teaching strategic marketing management
Warren, Homer B.
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Burns, David J.
- In:
Global perspectives on contemporary marketing education
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(pp. 65-76)
.
2016
Persistent link: https://www.econbiz.de/10011483058
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Sell to whom? Firm’s green production in competition facing market segmentation
Du, Shaofu
;
Tang, Wenzhi
;
Zhao, Jiajia
;
Nie, Tengfei
- In:
Big data analytics in operations and supply chain management
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(pp. 125-154)
.
2018
Persistent link: https://www.econbiz.de/10011965355
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Moral sells: gaining competitive advantage in a shareholder society
Liebl, Franz
- In:
Socially responsible management : impulses for good …
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(pp. 11-33)
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2002
Persistent link: https://www.econbiz.de/10001710817
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Marketing : eine Einführung in die marktorientierte Unternehmensführung : mit 58 Übungsaufgaben und Lösungshinweisen
Olbrich, Rainer
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2022
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3., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012807106
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Effective communication approaches for decision analytics : an exploration of strategies
Reboulet, Amanda
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Jackson, Ross A.
- In:
Effective strategies for communicating insights in business
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(pp. 13-31)
.
2021
Persistent link: https://www.econbiz.de/10012601400
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The economics of platforms : concepts and strategy
Belleflamme, Paul
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Peitz, Martin
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2021
Persistent link: https://www.econbiz.de/10012490207
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Media management : strategy, business models and case studies
Wirtz, Bernd W.
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2020
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Second edition
Persistent link: https://www.econbiz.de/10012250280
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Marketing on Tumblr
Smirnov, Kristen
- In:
Strategic uses of social media for improved customer …
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(pp. 59-83)
.
2017
Persistent link: https://www.econbiz.de/10011632736
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Product Distribution and Promotion: An Analytical Marketing Perspective
Ingene, Charles
;
Zhang, Xubing
- In:
The Oxford handbook of managerial economics
.
2013
Persistent link: https://www.econbiz.de/10012881407
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