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E-commerce is a comparatively classical concept that emerged into the business language in the 1970s. However, the theoretical and empirical conceptualization of the concept in marketing or consumer behaviour and economics is scanty. Therefore, we seek to statistically examine the impact of...
Persistent link: https://www.econbiz.de/10014505989
China has quickly become the largest e-commerce market in the world. By matching a nationally representative China Family Panel Studies survey with county-level e-commerce information obtained from Alibaba, this paper examines how e-commerce development has shaped household consumption growth in...
Persistent link: https://www.econbiz.de/10012008380
Using China Family Panel Studies (CFPS) data from 2010 to 2018, this paper employs a staggered difference-in-differences (DID) approach to unveil that the entry of bike-sharing significantly boosts per capita household expenditure by 3.9%-6.8%, along with an increase of 3.8%-4.9% in dining-out...
Persistent link: https://www.econbiz.de/10015371009
Dark patterns, the manipulation and deliberate presentation of information to influence consumer decision-making, can lead to unintended purchases and overconsumption. Past studies have established the prevalence of dark patterns in e-commerce. Yet, few studies have investigated the differential...
Persistent link: https://www.econbiz.de/10014517766
Using monthly zip-code level data on credit card transactions covering 16 U.S. cities, this paper investigates changes in consumption at local commercial places during the early coronavirus disease 2019 (COVID-19) era. Since using aggregate-level data can suppress valuable information on...
Persistent link: https://www.econbiz.de/10012745314
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The e-commerce is becoming increasingly essential and principally relevant in the modern world, especially in the current pandemic. Due to the increased use of the Internet, the growth of e-commerce has escalated. This research focuses on the e-commerce environments of Singaporean and Austrian...
Persistent link: https://www.econbiz.de/10012887208
The Millennials and Generation Z use online shopping for a holistic experience and buy more expensive or better-quality products with buy now pay later payment methods for their highly demanding needs. The authors aimed to deepen understanding of this phenomenon by finding related knowledge...
Persistent link: https://www.econbiz.de/10014362520
Facebook ads are widely used by companies around the world who spend significant budget on this promotional tool. We focus in this research on financial returns of Facebook ads designed towards reaching sales (conversions), particularly short-term profitability. The aim of this research is to...
Persistent link: https://www.econbiz.de/10013326397
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