The beer industry is one of the businesses affected during the COVID-19 pandemic. Despite the exponential growth of the … beer industry throughout the years, this aspect of the beverage industry has gained limited attention and has been … underexplored. This study aimed to provide a better and up-to-date understanding of Philippine-beer consumers to speed up its …

This special issue follows our conference, which was held in October 2021 and attended by beer historians and … sociologists from the U.S., Europe and Australia. By taking beer as a lens to approach questions of knowledge transfer and … circulation, we seek to refine our historical understanding of the global entanglements of the beer industry. This is all the more …

The Mexican beer industry in general, and advertising in particular, contained both international and national … iconography from abroad with that from home. The trajectory of the beer industry as well as its marketing fit in with the …

Decades before beer brewing transformed into a truly global industry toward the end of the nineteenth century, Central … forged, new inventions tested, new beer sorts copied, and in which people, knowledge, and materials traveled back and forth … century, Central European beer brewing increasingly relied on technological innovation and scientific knowledge; brewers …

To better understand the non-economic drivers of growth in emerging industries, this paper examines the craft beer … Brewery, Louisville, KY-to understand how the values of entrepreneurs and local firms that are situated at the nexus of work … the craft beer industry and the many ways in which the concept of innovation traditionally used by economic geographers to …

The current paper investigates consumers' consumption behavior and preferences for craft beer. More specifically, it … uncovers consumers' consumption habits and perception about craft beer, as well as their preferences for 13 beer attributes … consumers. Best-Worst Scaling was used to detect consumers' preferences towards the 13 craft beer attributes. The latter were …

2 million observations) that includes beer prices and packaging configurations. We merge this dataset with brewery …Using newly released public data on beer prices in the state of California, we construct a large dataset (approximately … craft breweries do not. In addition, we describe package attributes that exhibit price differentials across brewery types …

provides useful insights for brewery marketing managers by exploiting the strong positive relationships found between beer … the brand equity drivers of A. Le Coq beer have an impact on attachment and its overall brand equity in the Estonian … brewery market. In order to achieve this goal, an empirical study was conducted based on the 17 customer …