Showing 1 - 10 of 53
The aim of the research is to examine the social media activities of film promoters and the factors that have an impact … on public decision-making and to watch film in the cinema. This research looked at film audiences in Thailand to evaluate …. This group has been identified as the group that watched the film in Thailand. The statistical tool used is ANOVA, which is …
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film industry. The index should be used to predict the riskiness and the expected return of movie projects at the level of … relevant at some point in the future or in other countries for film production companies as well as venture capitalists …
Persistent link: https://www.econbiz.de/10012533659
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Unprecedented opportunities have been brought by advancements in machine learning in the prediction of the economic success of movies. The analysis of movie title keywords is one promising but rarely investigated direction of study. To address this gap, we performed a text mining and exploratory...
Persistent link: https://www.econbiz.de/10012484006
Aim/purpose - This study explores how the content feature and source of eWOM affect people's intentions and further analyses the effectiveness of eWOM on people's intention to watch movies. Design/methodology/approach - The study considers two dimensions of movie reviews, including the source...
Persistent link: https://www.econbiz.de/10014324988
I evaluate the substitution effects of pirated movies - the unlicensed online movies available on file-sharing websites - on their genuine counterparts, and explore the institutional and economic causes of China's high level of movie piracy. To do this, I build a dataset including information on...
Persistent link: https://www.econbiz.de/10012304672
Background: Cinema programmes are set in advance (usually with a weekly frequency), which motivates us to investigate the short-term forecasting of attendance. In the literature on the cinema industry, the issue of attendance forecasting has gained less research attention compared to modelling...
Persistent link: https://www.econbiz.de/10012215642
Arts proponents frequently argue that the arts have a positive impact on the economy, yet this assertion is not … supported by satisfactory statistical testing. Using the U.S. Gross Domestic Product (GDP) and National Arts Index (NAI), this … study seeks to verify the contention that arts activities enhance economic growth. The test results signify, at the national …
Persistent link: https://www.econbiz.de/10012627948
The paper presents theoretical and practical aspects of the impact of arts on tourist experiences. The paper will … on the basis of arts events, as well as their satisfaction with arts events, exhibitions, concerts, theatres events …
Persistent link: https://www.econbiz.de/10012534835