Behavioral operations management (BOM) is a rapidly growing field. It relaxes the assumption that "human being is rational" in the decision-making process, considers behavioral and cognitive aspects rooted in psychology to develop models for operations, and processes in production and...

Existing studies have mainly focused on pricing in either primary markets or aftermarkets. However, in practice, prices in primary markets and aftermarkets are closely correlated. This study examines the joint pricing strategy in both primary markets and aftermarkets based on customer utility...