Purpose: The correct interaction between the workforce and augmented, virtual, and mixed reality technologies represents a crucial aspect of the success of the smart factory. This interaction is, indeed, affected by the variability of human behavior and its reliability, which can strongly...

Technology plays a crucial role in safeguarding cultural and heritage assets for tourism destinations. Despite youths' apparent technological proficiency, there has been limited research on their intention to use virtual reality (VR) in such settings. This study stands as one of the pioneering...

Public spaces can be an instrument to increase social cohesion, yet they are often underutilized. This paper presents findings from a randomized virtual reality experiment with more than 2,000 participants in Karachi, Pakistan. The paper investigates the relationship between urban design,...

To better understand the factors influencing technological adoption and the benefits it offers for education, this study looks at the use of Virtual Reality (VR) in war tourism. To comprehend how social influence, effort expectations, performance expectancy, and facilitating conditions influence...

In this short communication we propose virtual reality (VR) as an experimental approach to study sustainable behavior in business, taking advantage of its characteristics that provide objective assessment methods with high validity. This approach exploits VR capabilities to generate immersive...

The purpose of this study is to investigate the impact of customer immersive experience on attitude and adoption intention toward mobile augmented reality applications (MAR apps). This paper also examines the moderating role of technology anxiety on the relationship between immersive experience...

The potential of Non-Fungible Tokens (NFTs) is highly anticipated, particularly in the realm of visual arts. However, current applications within fine arts often involve trivial processes, such as creating digital versions of artworks or replicas of masterpieces as NFT images, and selling only...

The Gen-Z, who are deemed digital natives, have shown interest in the metaverse. The emergence of augmented reality (AR), virtual reality (VR), and mixed reality (XR) technologies in recent years has fuelled the increased interest in metaverse gaming. However, extant literature is yet to...

This study explored the growing adoption of the Metaverse in the supply chain field, primarily focusing on topics discussed in news media and identifying the benefits of effective implementations. It further investigated whether disparities in these topics exist across various industries. Over...