European Commission has recently published the rules on the use of the quality term "mountain product". The new regulation aims to promote the sustainable development of mountain areas and to facilitate the identification of mountain products by consumers. Despite the importance of viticulture...

This paper investigates consumer choices in the presence of conflicting goals, with and without information making conflicts salient. An experimental online study was conducted with a sample of German consumers, focusing on pig farming. The results show that personal health benefits outweigh...

Smart weeding technologies (SWT) enable substantial herbicide savings via precise sensor-based application. This can enhance agrobiodiversity and make modern agriculture more sustainable. Currently, our knowledge about what will determine SWT adoption at the farm level is limited because few...