During the last few decades, the internet and digital technology have fundamentally changed the global music industry. As a consequence, new companies and novel business models have emerged. Spotify, one of the new players in the music industry, has expanded its business activities and grown to...

We empirically investigate the relevance of multi-homing in two-sided markets. First, we build a micro-founded structural econometric model that encompasses demand for differentiated products and allows for multi-homing on both sides of the market. We then use an original dataset on the Italian...

In this paper, we look at two research questions. First, can lower ad-valorem taxes, on the selling of news and on the selling of advertising, conduce to lower prices in the media sector? Second, can lower ad-valorem taxes stimulate firms to increase the diversity of content that they offer? The...

Media content is an important privately supplied public good. While it has been shown that contributions to a public good crowd out other contributions in many cases, the issue has not been thoroughly studied for media markets yet. We show that in a standard model of commercial media bias,...

This paper reports on a systematic literature review of 14 empirical studies which address various aspects of platform economy with the application of the non-parametric DEA methodology. This review aimed to present the different aspects of efficiency evaluation of platform economy-based...

This Discussion Paper provides empirical evidences of the phenomenon of "platformization" in the audiovisual video market. This is made possible by mapping the companies that control video streaming platforms around the world, using data from Crunchbase. Identifying these companies makes it...

A growing body of evidence suggests that digital literacy is an important barrier constraining adoption and use of Internet and digital technologies in the developing world. By enabling people to effectively find valuable information online, digital literacy can play a crucial role in expanding...

Objective: The purpose of this paper is twofold: first, to identify the general use of the internet and examples of main social media used by residents of Bangladesh and second, to discover their potential in building marketing communication between FMCG manufacturers and consumers. Methods: The...

Since the early 1990s, when digitalisation began to open new opportunities for disseminating information, many academic journals started to introduce online services. However, while some studies suggest that online availability and free access to journal articles are positively connected to the...

Social media is an important source of product information for many users. Marketing in social media is based not only on building a community around the brand, but social media is used as a way to reach a defined group of users with a marketing message. These users are shown content, including...