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Facebook ads are widely used by companies around the world who spend significant budget on this promotional tool. We focus in this research on financial returns of Facebook ads designed towards reaching sales (conversions), particularly short-term profitability. The aim of this research is to...
Persistent link: https://www.econbiz.de/10013326397
Consumer Goods (FMCG) Customers. Marketing variables i.e. product, price, place and promotion are exogenous variables, quality … promotion except product has an interface with perceived quality of FMCG customers and these relationships are mediated through …
Persistent link: https://www.econbiz.de/10012666005
statements and strategic plans, including developing students' skills, thinking, and employability. Yet commensurate promotion … the evaluation of tenure-line faculty members' I&E in United States promotion considerations, and related training for …
Persistent link: https://www.econbiz.de/10012603907
In this paper, we examine the gender discrimination issue in the promotion process of CPAs under the background of CPA … promotion year. Our empirical evidence indicates that females face higher promotion standards than male CPAs when they are … promoted to the partner position. There is significant gender discrimination during the promotion process in CPA firms. Our …
Persistent link: https://www.econbiz.de/10012655522
Persistent link: https://www.econbiz.de/10015196779
The digital literacy that has developed in recent decades has resulted in internet playing an important role in the communication of wineries. Business websites, initially used as an exhibitor of products, quickly became one of the most important tools to implement communication strategies used...
Persistent link: https://www.econbiz.de/10013382268
vegetables and the promotion of these products as a determinant of them. The data for the analyzes came from empirical research …
Persistent link: https://www.econbiz.de/10013382462
This study aims to determine the effect of facilities, brand image, product quality, promotion, and service quality on … on customer satisfaction, and customer loyalty; promotion has no significant effect on customer satisfaction and customer …
Persistent link: https://www.econbiz.de/10014505809
The choice of influencer marketing as an endorser for promoting products and services is becoming a more and more … study offers a new model of open innovation for advertising and promoting food and catering businesses. …
Persistent link: https://www.econbiz.de/10013169571
, corporate practices, and in-store pilots in promoting healthy eating; (2) identifying gaps in the healthy food retail literature …
Persistent link: https://www.econbiz.de/10014230353