Similar Search Results

Xenocentrism and consumer buying behavior : a comparative analysis of Malaysian vs. Nigerian consumers

Venugopal, Vimala; Mata, Mário Nuno; Iloka, Chiemelie … - In: Journal of risk and financial management : JRFM 15 (2022) 2, pp. 1-13

with perceived product quality, purchase intention, and product attitude as the variables used to measure consumers’ buying … (Malaysia = 46.7%, Nigeria = 35%), purchase intention (Malaysia = 46%, Nigeria = 47.3%), and product attitude (Malaysia = 39 …

Persistent link: https://www.econbiz.de/10012820842

The influence of Instagram likes on consumer attitude and purchase intention of e-commerce users in Bosnia and Herzegovina

Grcić-Rešidović, Erna; Mekić, Ensar - In: Economic review : journal of economics & business 20 (2022) 1, pp. 3-16

provide an analysis of the statistical significance of Instagram likes on consumer attitude and purchase intention on a linked … Instagram likes on consumer attitude and purchase intention. Currently, due to the relatively recent use of the app for business … and marketing purposes, there is a very limited amount of research on consumers' involvement and attitude on Instagram and …

Persistent link: https://www.econbiz.de/10014466516

El efecto de la satisfacción y el apego a la marca en la fidelidad del consumidor : aplicación de la técnica PLS-SEM

Boubker, Omar; Aatar, Abdellah - In: Revista de métodos cuantitativos para la economía y … 36 (2023), pp. 1-18

Today, improving brand loyalty is an important focus for organizations. However, one way to achieve this is to improve consumer satisfaction and brand attachment. Thus, the purpose of this study is to explore the effects of consumer satisfaction and emotional brand attachment on brand loyalty....

Persistent link: https://www.econbiz.de/10014451828

Mathematical model for determining costs of unsatisfied customers of HoReCa industry

Zaman, Gheorghe; Valentina, Florea Nicoleta; Ionescu, … - In: Amfiteatru economic : an economic and business research … 24 (2022) 59, pp. 268-288

Customer relationship management (CRM) plays an important role in ensuring the success of companies. Attracting and retaining valuable, satisfied, and loyal customers are important goals of CRM. The aim of the paper is to highlight the crucial role of the relationship between companies and their...

Persistent link: https://www.econbiz.de/10013040687

Factors influencing the perception of destination brand luxuriousness

Krupka, Zoran; Dobra, Andreja; Vlašić, Goran - In: Naše gospodarstvo : NG 67 (2021) 4, pp. 74-85

The main purpose of this paper is to identify and investigate the factors that influence the building and managing of luxury destination brands. Based on a review of existing literature, the authors identified eight crucial factors: accommodation quality, quality of gastronomy offers, premium...

Persistent link: https://www.econbiz.de/10012887261

17 years of service-dominant logic : Vargo and Lusch's contributions

Alexander Joseph Ibnu Wibowo; Ujang Sumarwan; Budi Suharjo - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 482-492

This article aims to examine the contribution of Vargo and Lusch (V&L) to service-dominant logic (S-D logic) thinking from the first time it appeared until now. No previous study has specifically analyzed all contributions of V&L since the phenomenon appearance of their article about this...

Persistent link: https://www.econbiz.de/10012888446

Behavioral model of business change management in relation to building competitiveness in market economy conditions

Vrtana, David; Rosnerova, Zuzana; Križanová, Anna - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 493-503

In the current market environment, the actual dynamics of the application of internal corporate factors is differentiated. The company thus tries to influence customers' shopping behavior as effectively as possible. Therefore, it is important for the company to be able to adapt to these changes...

Persistent link: https://www.econbiz.de/10012888460

Warm glow and consumers' valuation of ethically certified products

Iweala, Sarah; Spiller, Achim; Nayga, Rodolfo M. <Jr.>; … - In: Q open : a journal of agricultural, climate, … 2 (2022) 2, pp. 1-21

A number of self-beneficial motives can trigger pro-environmental and prosocial behavior of individuals. We focus on the role of the warm glow of giving-the personal benefit people experience when doing good irrespective of the consequences-in the valuation of ethically certified food products....

Persistent link: https://www.econbiz.de/10013486110

Tendencias de investigación en branding enfocadas al adulto mayor : análisis bibliométrico y revisión sistemática de la literatura

López Rodríguez, Campo Elías; Sandoval Escobar, … - In: Revista de métodos cuantitativos para la economía y … 34 (2022), pp. 305-327

The purpose of this article is to identify research trends in branding and brand building focused on the elderly, considering the importance of knowledge of this consumer segment, based on the sociodemographic changes corresponding to the population structure in the world. For this purpose, a...

Persistent link: https://www.econbiz.de/10013488575

Indicador de confianza empresarial en el sector construcción en México a través de un sistema de inferencia difuso

Ortigosa Hernández, Mauricio - In: Revista de métodos cuantitativos para la economía y … 34 (2022), pp. 415-445

In Mexico the National Institute of Statistic and Geography (INEGI) publishes a monthly indicator of business confidence (ICE) for various economic sectors using the Monthly Survey of Business Opinion (EMOE). In the present work reference is made only to the construction segment as it is one of...

Persistent link: https://www.econbiz.de/10013488586