Die Arbeit untersucht die Frage, ob die Fernsehrechte an der Fußball-Bundesliga zentral durch den DFB bzw. durch die DFL oder dezentral durch die Vereine vermarktet werden sollten. Dabei werden sport-, wettbewerbs- und wohlfahrtsökonomische Argumente gegeneinander abgewogen. Insbesondere wird...

This study investigates the effects of team identification on consumer purchase intention in sports influencer marketing in South Korea. Specifically, it examines the mediation effect of ad content value moderated by sports influencer credibility in the relationship between team identification...

The purpose was to analyse the income variation of the 13 top clubs of Deloitte Football Money League Report (2019) as well as the variation of the perceived value of their squad, obtained from the website www.transfermarkt.es during 9 seasons. Friedman's two-way analysis by ranges of selected...

The objective of this study was to determine the type of leadership applied by the directors of amateur sports clubs. This quantitative, descriptive and cross-sectional study was carried out on a sample of 48 directors of sports clubs in total: 23 (47.91%) belonging to collective sports clubs...

This study delves into the financial strategies of Italian Serie A football clubs, focusing on the relationship between revenues obtained through the sale of players' tags and those from broadcasting and media rights. Using Resource Dependence Theory (RDT) as lens, this research aims to...

The inception of financial fair play (FFP) regulations in 2011 prompted debates about their potential impact on competitive balance within European football. Divisive arguments emerged: some anticipated a negative influence, foreseeing a decline in competitive balance, while others posited a...

This study explores market value depreciation among soccer players across the top five European leagues, addressing a critical gap in the sports finance literature by focusing on post-prime valuation dynamics. Leveraging a dataset from the 2023/2024 season, player market values and attributes...

While corporate social responsibility (CSR) activities are well-established among football clubs, COVID-19 challenged clubs' capacity and commitment to continue delivering in times of crisis. Focusing on Scottish Professional Football League (SPFL) Premiership clubs and their charitable...

Guided by the uses and gratification theory (UGT), this research aims to investigate the influence of gratification (i.e., personal, social, and tension release gratification) sought from social networking sites (SNS) on customer engagement behaviour of satellite fans. Additionally, this...