Kim, Ahyun; Lee, Sang Gun; Shin, Donghyuk - In: Global business and finance review 25 (2020) 4, pp. 33-50
Purpose: Recall can have a critical impact on a companys image and reputation, and is one of the biggest issues for customers. In this study, we take the Event Study approach to analyze the impact of recall on corporate stock prices. In previous works, conflicting conclusions were drawn...
