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innovation, sustainable development, and sensitivity analysis for organizational adaptation. Future research directions involve …
Persistent link: https://www.econbiz.de/10014582776
Advertising has a crucial role in increasing visibility, building consumer image and trust in the brand or product offered. This research aims to investigate the effect of product advertising on purchasing interest mediated by product knowledge among Small and Medium Enterprises (UKM) owners in...
Persistent link: https://www.econbiz.de/10015426865
innovation and firm performance. Based on the industrial economics literature and the optimisation model, R&D competition, R … innovation compared with R&D competition. However, profit-maximising firms do not prefer the R&D competition strategy. They … with respect to the firm's investment in R&D. The social cost of R&D cartelisation is a loss of product innovation, and the …
Persistent link: https://www.econbiz.de/10012176085
Grounded on the resource-based view, this study aims to examine the mediating role of product launch quality as a deployment mechanism in the association between market orientation and new product performance. Conducting an on-site survey of Iranian manufacturing industries, this study applies...
Persistent link: https://www.econbiz.de/10014433994
), with product innovation performance (PIP) as the dependent variable. The results indicated that SCIQ and MIQ have a …
Persistent link: https://www.econbiz.de/10014230701
New product development (NPD) collaborations with external partners involve high coordination costs and run substantial risks. Formalization seems to be an effective mechanism to mitigate said costs and risks, although the issue of whether formalization actually proves productive or...
Persistent link: https://www.econbiz.de/10012429556
innovation on corporate productivity. Using empirical data from 2011 to 2022, the study investigates the positive effects of … executives' green perceptions on new quality productivity and the enhancing role of green innovation. The results indicate that … innovation not only directly boosts new quality productivity but also strengthens the positive influence of executive green …
Persistent link: https://www.econbiz.de/10015338203
Sustainable product development requires integrating eco- and open innovation. Traditional Design Thinking (DT), while …, existing methodologies fail to integrate consumer-focused innovation with systematic environmental responsibility. We tried to … bridge this research gap by combining DT with Quality Life Cycle Assessment (QLCA) model to support eco-innovation within …
Persistent link: https://www.econbiz.de/10015358654
The link between entrepreneur's network centrality and innovation performance has been broadly studied in knowledge … norms that are considered legitimated to carry out innovation in the biotech field. …
Persistent link: https://www.econbiz.de/10014370414
Persistent link: https://www.econbiz.de/10015207488