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Food miles on the shelves : the share of local food products in the Hungarian retail sector

Kasza, Gyula; Oláh, Judit; Popp, József; Lakner, Zoltán - In: Agricultural and Food Economics : AFE 12 (2024) 1, pp. 1-24

Share of national food products in retail is a frequent subject of policy debates. Local food is often associated with national security, sustainability, and support of local economy, contributing to value-added production, employment, rural development, and preservation of local food culture....

Persistent link: https://www.econbiz.de/10015375958

An innovation potential and organizational performance : an integrative role of company's dynamic capabilities

Fainshtein, Elizaveta; Chkoniya, Valentina; Fiore, … - In: Agricultural and Food Economics : AFE 12 (2024) 1, pp. 1-24

The restaurant business plays a crucial role in the food economy and, like many industries, faces numerous challenges due to the rapid pace of change, driven by consumer trends and shifting demographics. In response to the pressure on businesses to adapt to these changing circumstances, new...

Persistent link: https://www.econbiz.de/10015375862

Agility in marketing : a bibliometric analysis

Thümler, Nico - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 24 (2023) 1, pp. 173-182

Research on agility in marketing has been shaped by a great number of articles published in recent decades. My research … conceptual structure of marketing agility research. …

Persistent link: https://www.econbiz.de/10014371889

From marketing to crisis management : how key messages changed during corona pandemic in Saudi food industry

Almutairi, Faisal Abdulhadi - In: Marketing i menedžment innovacij : m&mi (2021) 2, pp. 179-190

Persistent link: https://www.econbiz.de/10013161847

Marketing and management of innovations in public governance as core determinants of trust

Vysochyna, Alina; Semenov, Volodymyr; Kyrychenko, Kostiantyn - In: Marketing i menedžment innovacij : m&mi (2021) 2, pp. 204-212

Persistent link: https://www.econbiz.de/10013161865

Role of marketing and business approach on SME development

Bajrami, Hykmete; Fejza, Vjosa - In: Mokslo darbai / Vilniaus Universitetas 98 (2019) 2, pp. 76-84

country development is still lagging behind. In this respect, the lack of a proper marketing and business approach is present … neglect marketing by being mainly sales-oriented; they do produce what they think is good for the costumers and then use lots … emphasis on perception of marketing and the role of consumers for SMEs in the country. In particular, the paper tries to …

Persistent link: https://www.econbiz.de/10012264766

Revolutionised technologies for marketing : theoretical review with focus on artificial intelligence

Peyravi, Bahman; Nekrošienė, Julija; Lobanova, Liudmila - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 2, pp. 827-834

revolution and digital marketing have created a shrinking force on mass media advertising. They have formed the backbone of … personalisation, marketing automation, neuromarketing, viral marketing, voice recognition, and conversion optimisation, and thus …, Artificial Intelligence (AI) has risen as the phenomenon in marketing activities. Theoretical analysis of relevant researches on …

Persistent link: https://www.econbiz.de/10012503258

Analysis of the marketing impact on the market and the end user of vegetable production

Maistrenko, Volodymyr - In: Technology audit and production reserves 6 (2023) 4/74, pp. 58-62

Persistent link: https://www.econbiz.de/10014497288

Introduction: international knowledge transfer and circulation within the brewing industry

Weiß, Jana; Bodden, Nancy - In: Jahrbuch für Wirtschaftsgeschichte 65 (2024) 1, pp. 7-16

This special issue follows our conference, which was held in October 2021 and attended by beer historians and sociologists from the U.S., Europe and Australia. By taking beer as a lens to approach questions of knowledge transfer and circulation, we seek to refine our historical understanding of...

Persistent link: https://www.econbiz.de/10014555638

How sexualised images in advertisements influence the attention and preference of consumers with a modern view

Pentus, Kristian; Ruusu, Mariia; Kuusik, Andres; … - In: Organizations and markets in emerging economies 14 (2023) 2, pp. 366-385

. The originality and value of the study lies in the fact that the article supports the right marketing decisions to …

Persistent link: https://www.econbiz.de/10014534826