Purpose This study aims to identify integrated marketing communication (IMC) antecedents and the consequences of planned brand identity in the context of higher education, and empirically test a number of hypotheses related to the constructs of these antecedents and consequences....

Amidst the catastrophe of COVID-19, segments of the population globally experienced changes in their perspectives on life and the desire to live a more fulfilling life. The study here examines this emergent trend with secondary data available as published survey reports and personal observations...

Applying complexity theory tenets in analyzing findings from prior research on the impacts of democracy and authoritarianism on countries' quality-of-life and happiness inform answering this question accurately. The study here constructs and empirically tests algorithms on how democracy and...