Berrevoets, Jeroen; Verboven, Sam; Verbeke, Wouter - In: Journal of Causal Inference 10 (2022) 1, pp. 106-122
Abstract Applying causal methods to fields such as healthcare, marketing, and economics receives increasing interest. In particular, optimising the individual-treatment-effect – often referred to as uplift modelling – has peaked in areas such as precision medicine and targeted advertising....