understanding this phenomenon that how presentation and message manifested with cultural orientation in luxury brand advertisement … advertisement is an effective strategy for luxury brand promotion in emerging markets. The study has employed a quasi …-experimental survey using luxury brand advertisement manifesting assertiveness appeal. Data was collected from 340 individuals of Pakistan …

Purpose The aim of this study was to investigate the role of immersive gaming on brand coolness and brand equity, with … relationships of the framework with a sample size of 160 active Malaysian gamers. Findings The findings indicate that brand equity … is positively associated with perceived brand coolness. Furthermore, of the three core values of online games, perceived …

The purpose of this research is to identify the role of brand salience and nostalgia in the revitalization of … traditional skincare products present in India. The study also examines the mediating role of advertising and celebrity … of traditional antiseptic creams were undertaken via convenience sampling across India. Brand salience and nostalgia …

Consumers' attitudes are determined by many factors, one of which is a product brand. The objective of the paper is to … research showed that it is just the name of the brand that can affect consumers' attitudes. It is a derivative of associations … the most important and the cognitive component - the least important. The findings show that gender and brand of …

value. Methods of analysis and synthesis were used to determine the features of the implementation of the brand advertising …The aim of the study was to determine the impact of brand social media marketing on the dynamics of the company's share … links between the implementation of the advertising campaign and the overall performance of companies. The essence and …

The purpose of this research is to know the most effective factor that has a relationship with the brand equity of … Disney at Disney shop, DLF Mall, Noida, India. The factors that are tested in this research include brand awareness, brand … image, perceived quality, brand association, and brand loyalty. A convenient sampling technique was used to collect data …

The study aims to investigate the determinants of brand loyalty in the apparel industry of Botswana. A descriptive … relationships between brand awareness, brand image, brand trust, and brand loyalty. Additionally, brand commitment significantly … moderated the influence of brand trust on brand loyalty. Therefore, it is important for the management of apparel brands to …

This study set out to uncover brand positioning configurations by presenting state-ofthe- art brand management … online review text data from each winery. The study identified nine prime words used to describe both brand identity as well … as wine brand image. It revealed word-price clusters of brand identity and image. The results offer insights into …