One of the most critical points for the validity of Discrete Choice Experiments lies in their capability to render the experiment as close to actual market conditions as possible. In particular, when dealing with products characterized by a large number of attributes, the construction of the...

This study analyzes consumer preferences for wine in Prishtina, Kosovo - a transition country in the Balkans, which is making efforts to withstand to the competition pressure from the traditional neighboring wine producing countries. With the changes in life style and consumer behavior, and...

As a predominant trend, the globalisation of markets continuously imposed opportunities and challenges on international firms competing in the huge global market. Due to the predominant trend facilitating foreign purchasing by consumers across national borders, consumers' sentiments are emerging...

Since online performances are new service, consumer confusion is occurring due to the absence of a product composition strategy. Therefore, this study derived the major attributes of online performance and estimates the value of each consumption attribute. As a result, it was found that the...

Consumer segmentation is very relevant in the design of wine marketing strategies. Previous studies showed that there is a relationship between the consump-tion situation and the willingness to pay for a bottle of wine. In this sense, the con-sumption situation is considered a segmentation...

Conservation of biodiversity at the field, farm and landscape levels is one of the agroecological principles. In Europe low-intensity farming practices which promote farmland biodiversity are financially supported by different agri-environment measures as part of the rural development policy...

Couchsurfing, a non-commercial form of accommodation, has become a way of life for travellers who want to open to other cultures and exchange with the inhabitants of the countries or regions they are visiting in a more active and authentic way. Despite the growing number of studies on...

In an environment of high competition, globalization, war and certain restrictions of the World Trade Organi­ zation, Ukraine is forced to look for new ways to revive its economy. Today, one of the tools for the future development of Ukraine's economy is the creation, development and operation...