Network reciprocity has been successfully put forward (since M. A. Nowak and R. May's, 1992, influential paper) as the simplest mechanism-requiring no strategical complexity-supporting the evolution of cooperation in biological and socioeconomic systems. The mechanism is actually the network,...

Despite the accumulation of research on indirect reciprocity over the past 30 years and the publication of over 100,000 related papers, there are still many issues to be addressed. Here, we look back on the research that has been done on indirect reciprocity and identify the issues that have...

Indirect reciprocity is one of the major mechanisms driving the evolution of cooperation in human societies. There are two types of indirect reciprocity: upstream and downstream reciprocity. Cooperation in downstream reciprocity follows the pattern ‘You helped someone, and I will help you’,...

Our study investigates how the devastating 2020-2022 Tigray War has affected the social preferences, reciprocity norms, and trust in a large sample of rural young adults in Tigray, Ethiopia, belonging to rural business groups. We rely on field experimental data with standardized incentivized...

Trust and reciprocity promote cooperation and are key elements of a successful social life. This study investigated the framing effects on trust and reciprocity behaviors. Using an iterated one-shot within-subjects design, this study explored how trust and reciprocity decisions changed when the...

Oxytocin has been proposed to regulate human trust. Previous experiments supported this claim by demonstrating that exogenous and endogenous oxytocin is associated with trust (how much trust people place in strangers) and reciprocity (how much people reciprocate when trusted). However, recent...

Trust and reciprocity have paramount importance in cooperative relationships. The influence of psychological effects such as framing and anchoring on trust and reciprocity has been investigated; however, the impact of an order effect on them is still unexplored. The goal of our study was to...

Drawing on social exchange theory, this article examines how consumers' engagement with gamified branded mobile apps impacts different aspects of their gameful experience, which comprises accomplishment, competition, challenge, immersion, guidance, playful experience, and social experience. We...

Sustaining desired consumer behaviors is challenging for marketers. Organizations adopt various marketing strategies to retain their consumers, yet the role of corporate social responsibility (CSR) in this regard has been generally overlooked. The current study investigates the relationship...