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Sustainable marketing activities, event image, perceived value and tourists’ behavioral intentions in the sports tourism

Wang, Junfeng; Butkouskaya, Vera - In: Journal of economics, finance & administrative science 28 (2023) 55, pp. 60-78

Purpose - This study constructs the influence mechanism model of sustainable marketing activities (SMAs), event image, commemorative product perceived value and tourists' behavioral intentions (TBIs) in the sports tourism context of the Beijing Winter Olympic Games. Additionally, the article...

Persistent link: https://www.econbiz.de/10014339247

How does brand legitimacy shapes brand authenticity and tourism destination loyalty : focus on cultural heritage tourism

Chen, Xiaohua; Lee, Gyehee - In: Global business and finance review 26 (2021) 1, pp. 53-67

Purpose: The existing cultural heritage tourism research rarely pays attention to the antecedents of brand authenticity. This research fills this gap and points out the critical role of brand legitimacy in building destination loyalty by constructing a theoretical framework....

Persistent link: https://www.econbiz.de/10012695737

Destination recovery during COVID-19 in an emerging economy : insights from Perú

Cambra-Fierro, Jesús J.; Fuentes-Blasco, María; … - In: European research on management and business economics 28 (2022) 3, pp. 1-9

The onslaught of the COVID-19 pandemic has had a critical impact on the travel and tourism sector. Tourist destinations in developing countries are even more susceptible to negative trends of this sort due to the importance of tourism in emerging economies and the peculiarities of their...

Persistent link: https://www.econbiz.de/10013407382

Antecedents of Muslim tourist loyalty : rhe role of Islamic religiosity and tourist value co-creation

Abror, Abror; Patrisia, Dina; Engriani, Yunita; Wardi, Yunia - In: Cogent business & management 10 (2023) 2, pp. 1-21

This research investigates the antecedents of tourist loyalty in the Muslim-friendly tourism context. It examines the link between Islamic tourism destination attributes, service quality, customer engagement, value co-creation, and loyalty. It also highlights the moderating roles of Islamic...

Persistent link: https://www.econbiz.de/10014503242

Bali brand love : a perspective from domestic tourists

Sukaatmadja, I. Putu Gde; Yasa, Ni Nyoman Kerti; … - In: Cogent business & management 10 (2023) 3, pp. 1-18

This research aimed to examine and explain the effect of brand image, tourist experience, and destination quality on brand love, Word of Mouth (WOM), recommendation, and revisit intention. The research samples included 284 domestic tourists visiting Bali at least twice in the last 5 years. The...

Persistent link: https://www.econbiz.de/10014506310

The impact of user-generated content on tourist visit intentions : the mediating role of destination imagery

Aboalganam, Khaled M.; AlFraihat, Sakher Faisal; … - 2025

This study seeks to investigate the influence of user-generated content (UGC) on tourist visit intentions. This study also aims to explore the mediating role of destination imagery in the relationship between UGC and tourist visit intentions. The findings show that UGC has a significant positive...

Persistent link: https://www.econbiz.de/10015406477

Decarbonizing travel decisions by using digital nudges

Riedlsperger, Patrick - In: Junior management science 9 (2024) 1, pp. 1178-1210

The current climate crisis was caused by our everyday, individual decision-making. People have the opportunity to … (2021) can help people enhance their decision-making to promote environmental stewardship. Every consumption decision in … intervention technique is effective to lead to more sustainable decision-making in a digital travel booking process. This research …

Persistent link: https://www.econbiz.de/10014500935

Tourist's length of stay : the perspective of flow experience theory

Fansurya, Alfi Husni; Susanto, Perengki; Abrian, Youmil; … - In: Cogent business & management 11 (2024) 1, pp. 1-15

Tourist's length of stay; flow experience; tourist destination; tourist behavior; destination value; destination loveThis study initiates an investigation into an underexplored topic, aiming to understand the mechanism of conceptual elements of flow experience theory: enjoyment, control, focus, and...

Persistent link: https://www.econbiz.de/10014534107

Destination image and brand value as predictors of tourist behavior : happiness as a mediating link

Jimenez-García, Deyber; Heredia, Ovet Espinoza; … - 2025

Tourism has become one of the most important industries in the business world, significantly impacting various economies. In order to have a better understanding of tourist behavior, this study aims to examine the image of the destination and the value of the brand as predictors of the behavior...

Persistent link: https://www.econbiz.de/10015406621

The application of a two-stage decision model to analyze tourist behavior in accommodation

Chen, Tzong-Shyuan; Ho, Chaang-Iuan - In: Economies : open access journal 10 (2022) 4, pp. 1-21

of Travel by R.O.C. (Taiwan) Citizens for the years 2014-2018. The findings reveal that, in the two decision …

Persistent link: https://www.econbiz.de/10013164620