This study aimed to provide an assessment of marketing on international business and to organize and classify the literature on marketing in order to clarify the importance of this tool and encourage future research in the projection of international business marketing (IBM) and the power of the...

Considering the persistent violation of labour rights, questions arise as to the effectiveness of policy instruments regarding the governance of global labour standards. We adopt an industrial relations perspective to compare three broad categories of policy instruments: state-centred...

Objective: The objective of the article is to investigate the moderating role of internationalisation motives on the multinationality-performance relationship of Polish firms. Research Design & Methods: Our article uses panel regression models on a dataset of 97 Polish listed "new" MNEs with...

This article explores firms’ de-internationalisation and re-internationalisation through the lens of business model innovation. The purpose is to uncover the potential of business model innovation to enrich firms’ understanding of the reasons behind de-internationalisation and inspire their...

This paper provides insights to inform government efforts to attract and retain foreign direct investment, by analyzing the results of a survey of more than 2,400 affiliates of multinational enterprises across 10 middle-income countries. The paper explores corporate perspectives and...

Objective: The existing literature on artificial intelligence is reviewed with the aim of identifying interesting and novel research avenues. This leads to a focus on experiences, customisation, diversity and strategy as the main issues requiring further investigation. Research Design & Methods:...

The Uppsala model is commonly considered to be the pivotal approach in internationalization process research and often praised as particularly realistic. Yet at least implicitly and partially, it is also built on the assumption of rationally proceeding decision makers. This article challenges...

The purpose of this article is twofold: to bring back to discussion the importance of strategy as a key element for international new ventures (INVs) to achieve higher international performance and to assess the relevance of contingency perspective, particularly two organizational contingency...