and initiatives, and its connection to the longer term perception of sustainability for the brand, is becoming … utilization of a multiple case study methodology, we initially investigated clubs belonging to the top five European football …

While corporate social responsibility (CSR) activities are well-established among football clubs, COVID-19 challenged … clubs' capacity and commitment to continue delivering in times of crisis. Focusing on Scottish Professional Football League … provided a holistic overview of the CSR landscape in Scottish football. Subsequent semi-structured interviews with CSR managers …

This study investigates the CSR communication and reporting practice of professional football clubs to examine the … study focuses on Juventus football club (hereby Juventus). NVivo 12 is employed as a qualitative content analysis method to … engaged by the CSR-related Facebook posts, compared to those dedicated to football-related topics, as confirmed by the limited …

total of 12 Italian professional football organizations participating in the top division of football (Serie A). Specific … themes regarding the sustainability (and CSR) strategies implemented by the 12 football clubs emerged from the in … other core resources, networks and external relationships. This study sheds light on football clubs' sustainability …

connected to the brand Spain. It examines (1) the use and importance of various social media platforms in sports events and (2 …, with a particular emphasis on the Spain brand. Through Atribus, diverse social media data were recovered and analyzed … future research based on the observed patterns and behaviors in social media posts related to sports events and Brand Spain …

the empirical data. The findings reveal that the SNS gratification needs of football fans influence their customer …