value, a brand should be strategically built and managed. To fully take advantage of the benefits that the brand provides …, it is necessary to propose a brand management strategy. A conceptual framework was developed by the authors as an … alternative to propose a brand management strategy according to a specific business scenario. The objective of this study is to …

the most important and the cognitive component - the least important. The findings show that gender and brand of …Consumers' attitudes are determined by many factors, one of which is a product brand. The objective of the paper is to … research showed that it is just the name of the brand that can affect consumers' attitudes. It is a derivative of associations …

The purpose of this research is to know the most effective factor that has a relationship with the brand equity of … Disney at Disney shop, DLF Mall, Noida, India. The factors that are tested in this research include brand awareness, brand … image, perceived quality, brand association, and brand loyalty. A convenient sampling technique was used to collect data …

The study aims to investigate the determinants of brand loyalty in the apparel industry of Botswana. A descriptive … relationships between brand awareness, brand image, brand trust, and brand loyalty. Additionally, brand commitment significantly … moderated the influence of brand trust on brand loyalty. Therefore, it is important for the management of apparel brands to …

This study set out to uncover brand positioning configurations by presenting state-ofthe- art brand management … innovation in branding. German winery brands were analyzed using a multimethod approach leaning on a novel netnographic … online review text data from each winery. The study identified nine prime words used to describe both brand identity as well …

Purpose: The purpose of the study is to determine the influence of brand image on brand relationships (brand … satisfaction, brand trust and brand attachment), and the impact of these relationships on the current and future consumption of …, it leads to future consumption as they await stronger brand identities or better products. Practical implications: The …

Previous research has investigated some of the relationships among brand parity (BP), brand image (BI), brand … satisfaction (BS), and brand loyalty (BL). However, there is not a model investigating all of them in a single conceptual model … associations that affect consumers’ decision-making process and create a brand-loyal customer base. …

This research aimed to examine and explain the effect of brand image, tourist experience, and destination quality on … brand love, Word of Mouth (WOM), recommendation, and revisit intention. The research samples included 284 domestic tourists … positive WOM. Brand image, experience, and destination quality are maintained to build high brand love for Bali. These also …

brand image, brand identification, and their effect to brand love in the context of video game modification online … communities. Design/methodology/approach: This is quantitative research with three independent variables (Perceived Brand Image …, Brand Identification, Online Community Environments) and one dependent variable (Brand Love). One hundred respondents are …