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The mentoring relationship in an advertising agency : mentors training mentees

Buga-Moraru, Mădălina - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 6 (2020) 1, pp. 450-461

Advertising work meets significant challenges in terms of hiring young professionals that should properly match the job … present obstacles and necessity of mentorship in an advertising agency from juniors’ perspectives, when meeting seniors …

Persistent link: https://www.econbiz.de/10012534654

Innovative Marketing Services in Business Practice

Bachnik, Katarzyna; Nowacki, Robert - In: Contemporary economics 18 (2024) 3, pp. 265-278

marketing services into advertising ser-vices and market-research services. Intense competition characterizes both. The analysis …

Persistent link: https://www.econbiz.de/10015189597

Standardisierung der internationalen Werbeplanung : eine Untersuchung der Prozeßstandardisierung am Beispiel der Werbebudgetierung im Automobilmarkt

Landwehr, Rainer - 1988

internationalen Werbung unter veränderten Vorzeichen fort. Stärker als bisher werden die Möglichkeiten der Standardisierung von …

Persistent link: https://www.econbiz.de/10011942046

Stop hate for profit : evaluating the mobilisation of advertisers and the advertising industry to regulate content moderation on digital platforms

Hill, Steph - In: Internet policy review : journal on internet regulation 14 (2025) 1, pp. 1-35

This article compares the goals and outcomes of industry- and activist-led efforts that leverage advertisers to influence platform content moderation, and considers how these efforts fare as governments intervene more strongly in platform governance. It draws on contemporary documents and...

Persistent link: https://www.econbiz.de/10015372932

Leveraging luxury brands purchase intention through cultural congruent assertive advertising : a cross-cultural experimental evidence from Malaysia and Pakistan

Raza, Syed Hassan; Zaman, Umer - In: Pakistan journal of commerce and social sciences 15 (2021) 1, pp. 138-165

effectiveness of the assertive advertising appeal usage across both nations. This implies that using assertive presentation and …

Persistent link: https://www.econbiz.de/10012507118

How does cultural upbringing influence how University students in the middle east utilize ChatGPT technology?

Aad, Samar; Dagher, Grace K.; Hardey, Mariann - In: Administrative Sciences : open access journal 14 (2024) 12, pp. 1-15

underscore the gender-based disparities in ChatGPT use, potentially revealing consequences for technology adoption within the …

Persistent link: https://www.econbiz.de/10015190632

Immigration, female labour supply and local cultural norms

Jessen, Jonas; Schmitz, Sophia; Weinhardt, Felix - 2022

women increase their labour supply and that this holds within households. We provide additional evidence on stated gender …

Persistent link: https://www.econbiz.de/10014088346

Generation Z's and millennials' perception of masculinity in advertising : a challenge for advertisers

Kreicbergs, Toms; Ščeulovs, Deniss - In: Trends economics and management 17 (2023) 41, pp. 21-39

Purpose of the article: To explore Genneration Z's and millennials' perceptions of masculinity in advertising and … advertising message centred around masculinity. This can help advertisers to understand what type of masculine character to focus … millennial men and women are evenly split on whether they like or dislike how masculinity is depicted in advertising. From people …

Persistent link: https://www.econbiz.de/10014318225

Cultural integration of first-generation immigrants : evidence from European Union countries

Giovanis, Eleftherios; Akdede, Sacit Hadi - In: Review of Economic Analysis : REA 15 (2023) 2, pp. 97-125

In this study, we aim to explore and compare the frequency of attendance and the reasons for non-attendance to cultural activities between natives and first-generation immigrants in thirteen European countries. The empirical analysis relies on data from the special module on cultural...

Persistent link: https://www.econbiz.de/10014310293

Cultural differences between university students in online learning quality and psychological profile during COVID-19

Sato, Simone Nomie; Condes Moreno, Emilia; Rico … - In: Journal of risk and financial management : JRFM 15 (2022) 12, pp. 1-12

During the COVID-19 pandemic, educational systems had to adapt to the social and health situation immediately. This led to the appearance of the asynchronous teaching model. Throughout the pandemic at an educational level, we can distinguish three phases, eminently online, hybrid, and...

Persistent link: https://www.econbiz.de/10014284419