incorporates the influence of country of origin on brand equity dimensions, composed by brand loyalty, brand associations, brand … affects brand loyalty and perceived quality, but there is no significant effect on brand associations and brand awareness …The purpose of this study is to explore the country of origin´s effects on brand equity dimensions. This research …

luxury brand loyalty. The conceptual framework is based on both previous qualitative and quantitative research. A five … self-image and, (d), as a consequence, the purchase intention and brand loyalty are affected in a negative way. From a …This research was carried out from the perspective of downward price-based brand extensions with the aim to discover …

perceived quality, brand awareness, perceived value and brand uniqueness on brand loyalty and the effect of brand loyalty on … perceived quality, brand awareness, perceived value and brand uniqueness have positive relationship with brand loyalty. Moreover …, brand loyalty was positively related to the positive WOM. The current study makes its significant contribution to the field …

affect, brand loyalty, and brand trust since they have different impacts on consumers’ perceptions of the brand extension …The purpose of this paper is to examine consumers’ perceptions of the parent brand and their attitudes towards the … brand extensions by exploratory researching the topic in the new context of one emerging European market. Theoretical part …

This study examines how the degree of fit between the brand extension and the parent brand, in the case of heritage … sites, affects the extension's brand equity-formation, considering the mediating role of brand attitude and brand … credibility and the moderating role of the tourist's level of experience of the parent heritage brand. An experimental design is …

Consumers' attitudes are determined by many factors, one of which is a product brand. The objective of the paper is to … research showed that it is just the name of the brand that can affect consumers' attitudes. It is a derivative of associations … the most important and the cognitive component - the least important. The findings show that gender and brand of …

image, perceived quality, brand association, and brand loyalty. A convenient sampling technique was used to collect data … brand loyalty. This research helps to develop an insight about the most important factor having an impact on the brand …The purpose of this research is to know the most effective factor that has a relationship with the brand equity of …