Continuous technological advancements and digitalization are transforming organizations' resources and capabilities, yet many have not adapted their corporate culture accordingly. Aligning with a digital-oriented culture archetype is crucial for successful digital transformation. This paper...

The COVID-19 outbreak changed dramatically and altered the attitudes, intentions and purchasing patterns of consumers. This global crisis was particularly notable because of globalization - the interconnection of markets and countries-and its unprecedented coverage by traditional and digital...

The objective of this study is to analyse the effect of four export barrier groups - human capital, cultural, administrative, and financial - on the product export barrier. The study participants constitute a statistically significant sample of 318 exporting companies in Brazil. The research...