Purpose The National Football League (NFL), the most lucrative sports league in the world, has its second largest … consumers and league. Based on this, this study aims to analyze how the interaction in social media of the Brazilian NFL … social media establishes consumer attachment with the NFL by means of the brand elements and aspects of social life, mediated …

effective risk-reducing instrument, is rarely analyzed in the literature. This study aims to determine, from a price and product … further implications are discussed with respect to the risk management issues of season ticket pricing in light of the COVID …

This study examines subsequent head coach opportunities for former National Football League (NFL) head coaches. Under a … subsequent NFL head coach opportunities for former head coaches. Observations of former head coaches who neither ended their … coaching careers nor possess head coach positions in the observed seasons are used ( n = 1,132). Black former NFL head coaches …

making decisions with risk. …

This research investigates the relationship between football match outcomes, betting odds and the stock prices of … publicly traded European football clubs, spanning from 11 February 2004 to 7 April 2022. Drawing data from 12 major European …. This study accentuates the instrumental role of betting odds in interpreting the interplay between football outcomes and …

We analyse changes in the National Football League (NFL) due to ghost games in 2020. The home bias disappears as …