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, demonstrating the positive influence of trust (β = 0.40), commitment (β = 0.08), communication (β = 0.12), and conflict management … (β = 0.08) on brand love. These results demonstrated that trust, as a dimension of relationship marketing, guarantees a … emphasize trust by banks can strengthen brand love and foster developing markets in an emerging economy. Although previous …
Persistent link: https://www.econbiz.de/10015192938
performance through mutually cooperative behaviours. SC found in quality relationships can contribute to SOC effectiveness. Design … such as trust to be present in their relationships with the SOC for SC to have value impact. Practical implications: The …
Persistent link: https://www.econbiz.de/10013190406
approaches, activities and initiatives, means and instruments (sustainability performance); identifying universal and culture … options, projects and best practices (sustainability commitment). Given the theoretical background of corporate sustainability …
Persistent link: https://www.econbiz.de/10012221537
were categorised into: commitment (use of personal skills, members' control and promotion), governance (measurement system … critical to their success, and to assess their contribution to the AMCOS performance. The study identified factors through … factors obtained from the factor analysis, regression analysis was conducted to assess their influence on the performance …
Persistent link: https://www.econbiz.de/10014443949
then examine the impact of such integration on organisational stakeholders’ trust, loyalty and commitment by using … commitment/trust theory. Design/methodology/approach This research design utilises explanatory research at the preliminary stage … strategy are key drivers of integrated corporate communication, and they serve to build stakeholder trust, loyalty and …
Persistent link: https://www.econbiz.de/10014724178
, usually. The relationship marketing indicators are: Trust, Commitment, Customer Satisfaction, Intention to renew the …
Persistent link: https://www.econbiz.de/10012888387
resource dependency theory view to assess how trust, satisfaction, and commitment affect firms' decisions on logistics … 250 South Korean manufacturers for analysis. The results revealed positive impacts of trust, satisfaction, and commitment … integration. Also, we examined the link between logistics integration and supply chain performance. The study collected data from …
Persistent link: https://www.econbiz.de/10012317558
required commitment, cooperation and trust among the supply chain partners, with trust as a critical element. The other … commitment, of trust on cooperation and commitment, and of commitment on cooperation. New measurement scales were used that …The study aimed to find factors affecting the development of trust-based cooperative relationships and test the links …
Persistent link: https://www.econbiz.de/10012271734
This article considers the customer’s trust and commitment variables in attaining the much desired brand loyalty. In … this sense, the present study proposed to validate a theoric model composed of three pillars - trust, commitment and brand … the empirical results obtained, the relationship between the trust/service expectation X commitment, trust …
Persistent link: https://www.econbiz.de/10012260087
The purpose of this study is to analyze two estimation models related to relationship marketing in business-to-business interactions in the context of emerging economies. We compare two estimation models - one based on a dyadic approach and another based on a non-dyadic approach. We estimate...
Persistent link: https://www.econbiz.de/10012183754