The idea of this research is to combine the influence of personal brand with business needs. This article is a personal … brand's analysis on how personal brand influences consumer interest in products/services. An experiment is carried out on … sensations in the social network Instagram. The aim of this research is to determine the influence of a personal brand on the …

Purpose of the article: To review recent research into the connection between brand archetypes and masculinity … archetypes in advertising and assess them from a consumer engagement perspective. The study focused primarily on two main … questions. The first was to find out which brand archetypes and masculinity archetypes are the most common in advertisements …

value. Methods of analysis and synthesis were used to determine the features of the implementation of the brand advertising …The aim of the study was to determine the impact of brand social media marketing on the dynamics of the company's share …) of the brands of global companies - leaders in market capitalization of shares, as well as to determine the …

Consumers' attitudes are determined by many factors, one of which is a product brand. The objective of the paper is to … present young consumers' attitudes towards mobile phone brands. The ABC model of attitudes is the theoretical framework for … research showed that it is just the name of the brand that can affect consumers' attitudes. It is a derivative of associations …

with respect to attitudes towards brands, online advertisement and the publisher’s website on young Indian travellers … has direct and negative relationship on attitude towards brand, online advertisement and the publisher’s website. Results …

This research aimed to examine and explain the effect of brand image, tourist experience, and destination quality on … brand love, Word of Mouth (WOM), recommendation, and revisit intention. The research samples included 284 domestic tourists … positive WOM. Brand image, experience, and destination quality are maintained to build high brand love for Bali. These also …

. These platforms are used to communicate with friends as well as to follow other users and brands. Also, physicians have …

The purpose of this research is to investigate the relationship between brand experience, brand authenticity, brand … relationships among brand experience, brand authenticity, and brand equity and customer satisfaction. Especially, it is a valuable … contribution to branding subject that brand experience positively affects the authenticity of the global brand. Drawing from the …

customer outcomes is still unknown in Arabic restaurants. Hence, the aim of this study is to explore the effect of brand … experience, as measured through sensory, emotional, behavioural, and intellectual brand experience, on customer satisfaction and … responses were collected. The participants were asked to evaluate their satisfaction and eWOM based on 6 items and their brand …