Marketing researchers are increasingly taking advantage of the instrumental variable (IV)-free Gaussian copula approach. They use this method to identify and correct endogeneity when estimating regression models with non-experimental data. The Gaussian copula approach’s original presentation...

This volume contains research contributions by an international group of authors addressing innovative and technology-based approaches for supply chain management. They present business models and investment options for enhanced strategic decision making as well as recent approaches for supply...

This volume contains research contributions by an international group of authors addressing innovative and technology-based approaches for logistics and sustainability. They present simulation studies, systems and models for optimizations and digitalized solutions with a focus on maritime as...

This volume contains research contributions by an international group of authors addressing innovative and technology-based approaches for supply chain management. They present business models and investment options for enhanced strategic decision making as well as recent approaches for supply...

This volume contains research contributions by an international group of authors addressing innovative and technology-based approaches for logistics and sustainability. They present simulation studies, systems and models for optimizations and digitalized solutions with a focus on maritime as...

This volume contains research contributions by an international group of authors addressing innovative and technology-based approaches for logistics and supply chain management. They present opportunities for enhancing resilience and sustainability as well as recent approaches for supply chain...

Building on the corporate reputation model, this study investigates the drivers of customer-based corporate reputation. We consider two corporate reputation dimensions (i.e., the cognitive dimension competence and the affective dimension likeability, and their effects on customer satisfaction...

Purpose This paper aims to discuss recent criticism related to partial least squares structural equation modeling (PLS-SEM). Design/methodology/approach Using a combination of literature reviews, empirical examples, and simulation evidence, this research demonstrates that critical accounts of...

Purpose The purpose of this paper is to assess the appropriateness of equal weights estimation (sumscores) and the application of the composite equivalence index (CEI) vis-à-vis differentiated indicator weights produced by partial least squares structural equation modeling (PLS-SEM)....