Purpose This paper aims to discuss recent criticism related to partial least squares structural equation modeling (PLS-SEM). Design/methodology/approach Using a combination of literature reviews, empirical examples, and simulation evidence, this research demonstrates that critical accounts of...

Purpose The purpose of this paper is to assess the appropriateness of equal weights estimation (sumscores) and the application of the composite equivalence index (CEI) vis-à-vis differentiated indicator weights produced by partial least squares structural equation modeling (PLS-SEM)....