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Empirische Untersuchung zur Messung der Preiswahrnehmung mittels Pricesensitivity-Meter
Müller, Holger - 2008
Persistent link: https://www.econbiz.de/10015206034
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Der Preis als Qualitätsindikator : experimentelle Untersuchungen auf Basis des Konzepts der Buy-Response-Kurve
Müller, Holger - 2006
Persistent link: https://www.econbiz.de/10015207488
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Fact or artifact : does the compromise effect occur when subjects face real consequences of their choices?
Müller, Holger; Kroll, Eike B.; Vogt, Bodo - 2009
Persistent link: https://www.econbiz.de/10015206054
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Befragungsbasierte Methoden zur Ermittlung von Preisresponsefunktionen : Preisbereitschaft oder Kaufbereitschaft?
Müller, Holger; Voigt, Steffen; Erichson, Bernd - 2009
Persistent link: https://www.econbiz.de/10015206073
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How product assortments affect buyer preferences : empirical analysis of the robustness of the compromise effect
Müller, Holger; Kroll, Eike B.; Vogt, Bodo - 2009
Persistent link: https://www.econbiz.de/10015206076
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When judgments and preferences fail to conform : research on perference reversals for product purchases
Müller, Holger; Kroll, Eike B.; Vogt, Bodo - 2010
Persistent link: https://www.econbiz.de/10015206092
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Are there gambling effects in incentive-compatible elicitations of reservation prices? : an empirical analysis of the BDM-mechanism
Müller, Holger; Voigt, Steffen - 2010
Persistent link: https://www.econbiz.de/10008902526
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To be or not to be price-conscious : a segment-based analysis of compromise effects in market-like framings
Müller, Holger - 2011
Persistent link: https://www.econbiz.de/10008902907