Reisenwitz, Timothy; Fowler, Jie G. - In: Journal of business strategies : JBS 40 (2023) 1, pp. 21-36
This study expands the exploration of a consumer behavior concept that has received considerable attention recently: the fear of missing out (FoMO). Several variables were analyzed in terms of their potential influence on FoMO: social media usage, self-concept, social identity, smartphone usage,...