Mladenović, Svetlana Sokolov; Mladenović, Igor; … - In: Ekonomske teme 58 (2020) 4, pp. 479-500
internationalization, with a special focus on the markets of Brazil, Russia, India and China, also known as BRIC countries. The paper … relies on the fact that the emerging markets, especially the markets of BRIC countries, have recently attracted an increasing … research. One of the key hypotheses is that a certain number of international retail companies present on the BRIC country …