This paper outlines and discusses one approach for teaching business students about the role of value propositions as an important part of any organization's business model. The course-wide approach is organized around understanding, creating and capturing value. The approach involves...

Purpose The purpose of this paper is to present a novel qualitative activity focus group (AFG) method for studying consumption practices. This participatory method, which is inspired by practice-theoretical thinking, combines focus group discussions with activities that represent the practices...