In this study we investigate consumers' preferences for fresh tomato attributes in four European countries by assessing and comparing Marginal Willingness-To-Pay (MWTP) estimates from panel Mixed Logit (MXL) models with utility specifications in the WTP-space. We performed an in-depth...

European Commission has recently published the rules on the use of the quality term "mountain product". The new regulation aims to promote the sustainable development of mountain areas and to facilitate the identification of mountain products by consumers. Despite the importance of viticulture...