Research on agility in marketing has been shaped by a great number of articles published in recent decades. My research … conceptual structure of marketing agility research. …

country development is still lagging behind. In this respect, the lack of a proper marketing and business approach is present … neglect marketing by being mainly sales-oriented; they do produce what they think is good for the costumers and then use lots … emphasis on perception of marketing and the role of consumers for SMEs in the country. In particular, the paper tries to …

revolution and digital marketing have created a shrinking force on mass media advertising. They have formed the backbone of … personalisation, marketing automation, neuromarketing, viral marketing, voice recognition, and conversion optimisation, and thus …, Artificial Intelligence (AI) has risen as the phenomenon in marketing activities. Theoretical analysis of relevant researches on …

. The originality and value of the study lies in the fact that the article supports the right marketing decisions to …

Artificial Intelligence (AI) has revolutionized marketing domain, driving rapid digital transformation by enhancing … intelligence review studies, there remains a dearth of comprehensive reviews within the marketing domain. Thus, the current study … aims to explore the use of artificial intelligence in marketing as an emerging research topic using a systematic literature …

loyal. This study represents an important contribution to research on Brand Attachment in marketing and strategic management … in the automotive sector, particularly in the Portuguese market, and supports the definition of the best marketing …