Jain, Varsha; Paul, Niriksha; E, Ganesh B.; Chauhan, … - In: Organizations and markets in emerging economies 7 (2016) 1, pp. 7-33
Corporate identity is a dynamic and premeditated asset integral to gaining competitive advantage in the market. It spans both the internal and external functions of the organisations. It is a variable that needs to be studied cohesively. However, the literature on corporate identity has studied...
